A few days ago, I presented an overview of Google Analytics and the value that it brings to Delphic Sage and most importantly our clients. Delphic Sage has a few employees that have been reviewing the Google Analytics IQ Lessons within the Conversion University. We are working to have a good amouint of our staff Google Analytics Qualified. If you have some time on your hand (seriously), check it out. Also, I have posted the presentation on slideshare, which you can find right here and embedded link below. Enjoy!
In this presentation you will find information on the following:
- Google Analytics Basics
- Reasons for using Google Analytics
- Cookies
- Other Google Analytics tidbits you probably don't know
- Goals & Funnels
- Reports (Funnel Visualization & Reverse Funnel)
- Bounce Rates
- Profiles
- Tracking Across Domains
- Filters
- Campaign Setup
- Custom Reports (Keyword Performance)
- Internal Site Search
- Reports (Search Terms & Start Pages)