I recently googled myself to see what pages show up in the search results and noticed a paid ad by google on the top of my page...

So I clicked on google.com/profiles to see what this is all about...

The biggest fears that companies have when they think about entering social media is "What happens if something goes wrong?"

The reality is, there WILL be an Oops moment. Most certainly soemthing will be misinterpreted, or a stray aggregated photo or post will slip by that upsets someone.  However, there are a few things that you can do to diffuse the situation when something goes wrong. In the video, we have a number of solutions to your social media mistakes.

In the video below we have tips on fixing your social media mistakes.

We recently decided to update our Twitter page with a new look. We've found ourselves connecting with more people as of late through this social media phenomenon (or as we like to call it, "trend"). So we felt it was crucial to establish our brand identity amongst our newest followers.

As far as the design goes, there's really not much to customizing Twitter. You basically get to choose some colors for the scheme and drop in a background image. So its not really about much more than answering the question "what should i make for the background?".  We could go ahead and slap a random image of something that looks cool up there, but we wanted to carry our visual identity over. And we wanted to inform people WHO WE ARE and WHAT WE DO. We also included some photos of ourselves to remind you all that we are people speaking to you. I constantly remind myself that its important to put faces with names in the internet world. Adding a personal or human element in this age of technology is very important from my perspective.