The big story in Ad Age this week was the KFC Grilled Chicken Fiasco. Basically, Oprah announced a free grilled chicken promotion on her show, KFC was ill-prepared for the promotion and ended up pulling the plug in the middle of the day. Read more...

The interesting thing to me was not that KFC had a botched marketing promotion but more how Ad Age and others measured the negative reaction through social media.

Gregg

Senior Citizens Using Social Media

May
14
2009
by Gregg

"Senior Citizens are using social media", I argued.  Over fairly bad pizza, I got an eyeroll, and we went back to the office. I sat down to do my quick post lunch ramp-up for work and looked at CNN, who just happended to have an article about senior citizens adopting social media.  As it turns out, Facebook is for Grandma too...

Tania

Social Media Presentation

May
13
2009
by Tania

Here at Delphic Sage, we host monthly brown bag lunches where the team participates in knowledge sharing. During the brown bag lunch, one member of the team shares their perspective on an emerging topic, educates other team members on their area of expertise, or facilitates a healthy debate on a particular topic of interest. Last month, we discussed social networking online and how Delphic Sage employees can participate, the importance of social networking and the impact on our business. There were a few poignant slides that can benefit not only our employees but our customers and others trying to make sense of social media and how to utilize all of the tools. The presentation can be found here: http://www.slideshare.net/tradocaj/social-networking-toolstipsresources.

SMercer

A Quick Note on Blocking the Digg Bar

Apr
13
2009
by SMercer

The low-down on the Digg Bar

If you have been on Digg in the last week or so, you have probably noticed that when following a link out of digg that your browser retains a strip at the top of the page you are viewing. This little toolbar, known as the "Digg Bar" contains helpful short cuts to digg functionality. Another "benefit" of the digg bar is that it frames the content on the target site with a shortened, easy to remember digg.com url. The benefit of this url is that as people share the story with one and other, it presents further recipients of the link the opportunity to contribute to the stories standing on digg without having to actually find it on digg (which can be very frustrating). One would think of this as good thing, but many bloggers and authors are up in arms about that fact that this can be viewed as digg framing their content as it's own. Anybody who knows anything about digg knows that it doesn't really produce any content of it's own, so this didn't really bother me at first. However, once I realized that if you were to follow a link to this blog post from digg that it would obfuscate the fact that you are going to delphicsage.com, I did begin to see what this outrage stems from.  I should note that the digg bar does display the original URL, but since it's the digg.com url in your address bar that would be most likely be copied and sent to friends on facebook (etc, etc, etc) it's digg that would reap all of the search engine gold from your hard work.

On Blocking the Digg Bar

Although the Digg Bar does have it drawbacks, I'm not sure if the folks over at digg were trying to be "evil". Some of the side effects of the digg bar have long been considered no-nos in the the web world, and especially now since SEO competition is so fierce. Many sites are beginning to block the digg bar (engadget included). I recently stumbled accross a PHP script that blocks any user from digg from seeing the sites content via a server side HTTP_REFERER detect. THIS IS A VERY BAD IDEA. Denying users access to your content because you have a grudge against digg is a case of "cutting off your nose to spite your face". The amount of web traffic that digg produces cannot be ignored, your readers/customers/clients deserve better than to be blocked completely. I would suggest doing what engadget does by simply using a javascript to remove the digg bar if it's there, leaving your content intact. Here is a good example of how to do this using a simple javascript.

Tania

Facebook Etiquette

Mar
24
2009
by Tania

Remember when you had to use good ol' fashioned email to communicate with your friends? And you had to actually customize your messages to your friends?!  Facebook has changed the way we socially interact with our network of friends. Lucky for me it's my job to know the latest social marketing trends so "researching" online is perfectly legit as is building up my network of "friends". I have 133 "friends" on Facebook. I'm actually shocked that I know more than 100 people. In the past week, I have accepted friend requests from a former co-worker, a high school friend, and someone I vaguely remember meeting at a house party a few weeks ago. To accept or not to accept the friend request? Well, it's just polite etiquette to accept, right? What if I run into my cousin's husband's coworker again and I rejected his friend request? Can you imagine the horror?! But then what happens when you're "facebook friend" wants to take it to the next level?

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