So longHello
Outlook GMail, Google Calendar, TadaList
Office Google Docs
Trillian/AIM Google Chat
Project FogBugz, BaseCamp
Traditional CRMs SalesForce
PhotoShop LE, Picture Viewers, etc
 flickr, picasa

In the last few years, major developments have happened in the application world that have enabled me to completely abandon many of the win32 client programs that I have depended on for years. I have been reading about this phenomenon for a long time now, but we seem to be at a significant tipping point. At first, I never really bought into the fact that that web applications could even compete with traditional win32 and mac desktop applications.

The Astronauts

Sometime around 2001, I was working on my first AJAX enabled web application and saw first hand the limitations of trying to do anything overly interactive within a web browser (heck, we were dealing with netscape 4.7 and IE 5 at the time). In fact, it wasn't even yet called AJAX at that time, I think we were calling XML Sockets or something to that effect. Anyhow, around this time many of the big thinkers (or architecture astronauts, as Joel calls them) out there on the internets were beginning to tout the end of desktop computing as we know it. They talked about how in the future, we would store all of our files and applications online, and that we could access them from anywhere. I think "Passport" was actually supposed to be a significant step toward this utopian computing ideal. At the time, I thought it sounded like a great direction, but I wasn't about to hold my breath due my experience in developing rich web applications and first hand knowledge of how terrible and inconsistent the world of web browsers was (and still is, although improving).

Fast Forward a Whole Bunch of Years

Cliff

The Business Value of Web Redesign

Jun
05
2008
by Cliff

In this day and age, a website is integral to a company's success and just about everyone already has some type of web presence. More often than not, we are redesigning existing sites for our clients. Of course we get work from companies that are rebranding, merging, or funded startups where we do get a clean slate, but more than half our work is a web redesign. So we have experience in making the improvement a sensible, empowering and motivating leap forward. In some cases this involves dynamic functionality as well as the visual change but for this post we will be focusing more on the visual (the dynamic nature of a site is almost always unique, but when we discuss the look, we can apply that philosophy across any project).

Much like the approach to a design from scratch, we focus our efforts on the following pieces of the puzzle to recognize business value form web redesign projects. The difference is that we will take into consideration improvements in these specific areas:

  • Visual Aesthetic
  • Usability - Navigation & Site Architecture
  • Functionality
  • Content

Here I am sitting at my desk, minding my own business, when across the room Todd gets very excited. He grabs his stapler from his desk, as well as a random stack of paper. After futzing with it for a moment, I hear the stapler do its thing, followed by a gasp of happiness.

T: Did you know a stapler can go the other way, so you can take the papers apart without ripping them?
J: Yes.
T: Did you know it was called pinning?
J: Yes.
T: How did I not know this?!

As it turns out, 3 out of 9 people surveyed did not know anything about the pinning action of a good, old Swingline.

We're learning new things here everyday, people.