Tania

Social Media Monitoring

Feb
10
2010
by Tania

You have a Facebook fan page, you tweet with ferocity, your blog has loyal visitors...now what? How do you measure all of your online (non-website) activities? With social media ever present in 2010, this post discusses the most popular social media monitoring tools organized by the main three options: plug-ins for your existing analytics package, free social media tools, and paid social media monitoring companies.

Google Analytics is FREE. Web Trends can cost you as much as $20K per month. It's no wonder that several clients have asked Delphic Sage recently - Can we successfully transition our Analytics from Web Trends to GA? What are the advantages/disadvantages of making the switch? Read more to find out which analytics package is right for you and the "cost" of switching vendors...

Marketing Analytics are a key driver of any business, and the most crucial source of actionable marketing analytics revolve around web analytics. However, the nautre of an ever changing web and user's expecations of a site often motivate companies to re-evaluate their web analytics packages and make a change.

What happens when the numbers don't match in your web analytics programs?

Kevin

Real Time Search: The Race Is On

Sep
08
2009
by Kevin

Real Time Search

One of the most competitive spaces these days seems to be real time information on the Web. Twitter came on the scene and was able to do wonders with real time searching. Breaking stories were found through this new phenomen of  "tweeting" and searching via hashtags (#) , so trending topics take higher rank in search results. The other big boys couldn't sit back and watch though...it was only a matter of time before they jumped in on the real time search results action.

Facebook now offers real time search as well. Facebook allows you to search through status updates, shared media, and pages you follow. It also offers a tabbed approach to look through different categories of search (similar to images, documents, etc on Google). Users also have the ability to share updates with "Everyone" instead of just friends. Could there be any potential in being able to search friends of friend's posts?  This would allow a much larger audience to be apart of the action, but who knows.

Google also has a new version that is testing now called Caffeine. It is supposed to be more real time search tool as well. Google's plan is to have Caffeine be faster, more accurate, and return more results.

Read more to find out some of the not so well known players that have jumped on the real time search bandwagon over the past few months.  There is a brief description of the service with a few of my notes from visiting/testing each of the search engines. "Charles Gibson" was the main search phrase used, as he was recently replaced by Diane Sawyer, so results are reflective of that search.

 

Delphic Sage launches our latest white paper this week - Demystifying Web Analytics.

Analytics represents a wide range of disciplines and methodologies. The focus of this white paper is on using web analytics to grow your business with commonly available packaged applications such as Google Analytics or Web Trends. The specific portion of web analytics that we will dive into will be mostly focused toward on-site analytics - referring to the measurement of events on your site, rather than measuring off-site metrics such as buzz, share of voice, or visibility.

Demystifying web analytics

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