I hate to beat a dead horse - but I am still surprised at how many companies do not measure their online marketing efforts. This post is aimed at the basics of ROI measurement for web and online marketing campaigns.

Working in the online marketing space targeting small - mid size firms, I hear alot of marketing depts saying we have a website b/c it's important for our customers to access our information, but then they don't really know how their customers are using their website.

• Where are your customers going?
• Which pages are most valuable?
• How are users interacting with your site (sequence, contact forms, purchase behavior, etc.)?
• How many people can't find the information they are looking for and quickly bail out of the site?