I have recently added Twitter to my social media mix (you can Follow me at MarkAPatten or our firm account at DelphicSage) of primarily Facebook (mostly personal stuff) and LinkedIn. There are endless other social networks that you can add to the mix. So, how do semi-obsessive compulsive people like myself not pull out our hair trying to keep all of them reasonably up to date - perhaps even multiple times per day?

Mark Patten

Follow Us On Twitter

Feb
20
2009
by Mark Patten

We've opened up our Delphic Sage corporate account on Twitter - http://twitter.com/delphicsage for public consumption. Please follow us with your Twitter account.

We'll use Twitter for quick news and information about Delphic Sage, our clients/projects (as we are contractually allowed) and the interactive industry as a whole. In fact, we turned off our "official" news section of our site in favor if this approach in combination with this blog. So, no more "official" corporate speak from the folks at Delphic Sage.

We promise to keep it light and easy and hopefully a little informative - maybe even funny on occasion.

A few weeks ago, my Mom told me she needed a computer. I had an old, extra laptop hanging around so I told her and my Dad not to buy one. The first application I installed was Google's Chrome web browser.  Read on to find out why.

Before I installed Chrome, I installed a fresh copy of Windows XP (That I also happened to have lying around.)

To address some concerns coming from the dark corner of the internets full of *nix people: no, I wasn't going to install Ubuntu or another Linux on her machine. I lost sleep over the decision not to install FreeBSD, however. These operating systems are just not ready for Mom.  It's just this old 1.5 GHz HP zt3000 with 1GB RAM and built in wireless. A very decent machine. I had run Gentoo on it for years, and wrote many Java libraries for various things. With old sentiments like that, I could only give it to my Mom. And, no I didn't have an extra Mac on hand (although I wish I did!).

Anyway, continue reading to find out why I feel that google chrome is the best way for my mom to surf the web.

Tania

Top 5 Web Marketing Metrics

Feb
06
2009
by Tania

I hate to beat a dead horse - but I am still surprised at how many companies do not measure their online marketing efforts. This post is aimed at the basics of ROI measurement for web and online marketing campaigns.

Working in the online marketing space targeting small - mid size firms, I hear alot of marketing depts saying we have a website b/c it's important for our customers to access our information, but then they don't really know how their customers are using their website.

  • Where are your customers going?
  • Which pages are most valuable?
  • How are users interacting with your site (sequence, contact forms, purchase behavior, etc.)?
  • How many people can't find the information they are looking for and quickly bail out of the site?