For the last four years, I carried the crummiest phone one could imagine. When I recently brought it into the T-Mobile store they all gasped in horror as I presented my prehistoric beeper of a handset, hairline fractures held together by scotch tape and all. Needless to say, buying the new T-Mobile G1 was a pretty serious upgrade, and as of recently apps are beginning to surface that are mind blowing considering where I am coming from.

Within the last two months I've gotten deeper and deeper into these free and easy to acquire Android applications. About a week ago, I downloaded Shazam and ShopSavvy. Wow, these are two of the most mind-blowing apps I have encountered thus far!  Their functionalities are right-on and the technology in both is seriously next level.

Cliff

Customizing A Twitter Page Design

May
20
2009
by Cliff

We recently decided to update our Twitter page with a new look. We've found ourselves connecting with more people as of late through this social media phenomenon (or as we like to call it, "trend"). So we felt it was crucial to establish our brand identity amongst our newest followers.

As far as the design goes, there's really not much to customizing Twitter. You basically get to choose some colors for the scheme and drop in a background image. So its not really about much more than answering the question "what should i make for the background?".  We could go ahead and slap a random image of something that looks cool up there, but we wanted to carry our visual identity over. And we wanted to inform people WHO WE ARE and WHAT WE DO. We also included some photos of ourselves to remind you all that we are people speaking to you. I constantly remind myself that its important to put faces with names in the internet world. Adding a personal or human element in this age of technology is very important from my perspective.

The big story in Ad Age this week was the KFC Grilled Chicken Fiasco. Basically, Oprah announced a free grilled chicken promotion on her show, KFC was ill-prepared for the promotion and ended up pulling the plug in the middle of the day. Read more...

The interesting thing to me was not that KFC had a botched marketing promotion but more how Ad Age and others measured the negative reaction through social media.

Gregg

Senior Citizens Using Social Media

May
14
2009
by Gregg

"Senior Citizens are using social media", I argued.  Over fairly bad pizza, I got an eyeroll, and we went back to the office. I sat down to do my quick post lunch ramp-up for work and looked at CNN, who just happended to have an article about senior citizens adopting social media.  As it turns out, Facebook is for Grandma too...

Tania

Social Media Presentation

May
13
2009
by Tania

Here at Delphic Sage, we host monthly brown bag lunches where the team participates in knowledge sharing. During the brown bag lunch, one member of the team shares their perspective on an emerging topic, educates other team members on their area of expertise, or facilitates a healthy debate on a particular topic of interest. Last month, we discussed social networking online and how Delphic Sage employees can participate, the importance of social networking and the impact on our business. There were a few poignant slides that can benefit not only our employees but our customers and others trying to make sense of social media and how to utilize all of the tools. The presentation can be found here: http://www.slideshare.net/tradocaj/social-networking-toolstipsresources.

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