What were once known as "Cellphones" have come a long way in the last few years, and now we are in the midst of a "Mobile Device" or "Handset" revolution. Since the iPhone came out in 2007, phone manufacturers have been forced to step up their game and take things to the next level. When you add in new offerings in the form of Google's Android, Microsoft Windows Mobile 6.5 and the Palm's WebOS we finally have plenty of good mobile OS options, and the consumer is benefiting from competition with more features and lower prices (if only the service providers would follow suit). If you don't already have a smart phone, chances are that you are planning to get one when your contract is up. For those of us in the industry,  this is the transition to the time where the mobile website will not be just an afterthought, but in some cases may be even more mission critical than the traditional web site. This brings up a whole new set of challenges and concerns for the strategy and planning of a web presence.

We recently completed a white paper entitled Real Estate Mobile Marketing. Inside you will find some quick background info and access to the white paper.

The white paper will fill you with knowledge such as:

• What Are The Residential Real Estate Companies Currently Doing In The Mobile Marketing Realm?
• How Do The Commercial Real Estate Companies/Developers Stack Up with Mobile Marketing?
• What Are Some Effective Methods To Enhance Your Company's Mobile Marketing?
• Be Able To Answer The Following Questions:
  • Should I Create A Mobile Site for my business?
  • Can We Leverage An Iphone App?
  • How Do I Measure The Success Of My Mobile Site?
  • Can I Drive Business With A Mobile Site?
  • And Much, Much More!

For the last four years, I carried the crummiest phone one could imagine. When I recently brought it into the T-Mobile store they all gasped in horror as I presented my prehistoric beeper of a handset, hairline fractures held together by scotch tape and all. Needless to say, buying the new T-Mobile G1 was a pretty serious upgrade, and as of recently apps are beginning to surface that are mind blowing considering where I am coming from.

Within the last two months I've gotten deeper and deeper into these free and easy to acquire Android applications. About a week ago, I downloaded Shazam and ShopSavvy. Wow, these are two of the most mind-blowing apps I have encountered thus far!  Their functionalities are right-on and the technology in both is seriously next level.