Marketing Analytics are a key driver of any business, and the most crucial source of actionable marketing analytics revolve around web analytics. However, the nautre of an ever changing web and user's expecations of a site often motivate companies to re-evaluate their web analytics packages and make a change.

What happens when the numbers don't match in your web analytics programs?

Gregg

5 SEO Tips for Site Re-launch

Sep
24
2009
by Gregg

We often hear concerns around a site re-launch where someone will say "How do we keep our rankings when our site re-launches?" The standard answer is, "It depends."  For a more complete answer, we took the question to Ask A Sage and posted a quick video with 5 SEO Tips For a Site Re-launch.

Kevin

Real Time Search: The Race Is On

Sep
08
2009
by Kevin

Real Time Search

One of the most competitive spaces these days seems to be real time information on the Web. Twitter came on the scene and was able to do wonders with real time searching. Breaking stories were found through this new phenomen of  "tweeting" and searching via hashtags (#) , so trending topics take higher rank in search results. The other big boys couldn't sit back and watch though...it was only a matter of time before they jumped in on the real time search results action.

Facebook now offers real time search as well. Facebook allows you to search through status updates, shared media, and pages you follow. It also offers a tabbed approach to look through different categories of search (similar to images, documents, etc on Google). Users also have the ability to share updates with "Everyone" instead of just friends. Could there be any potential in being able to search friends of friend's posts?  This would allow a much larger audience to be apart of the action, but who knows.

Google also has a new version that is testing now called Caffeine. It is supposed to be more real time search tool as well. Google's plan is to have Caffeine be faster, more accurate, and return more results.

Read more to find out some of the not so well known players that have jumped on the real time search bandwagon over the past few months.  There is a brief description of the service with a few of my notes from visiting/testing each of the search engines. "Charles Gibson" was the main search phrase used, as he was recently replaced by Diane Sawyer, so results are reflective of that search.

 

Gregg

Guide to Social Media White Paper

Aug
18
2009
by Gregg

Social Media. Reputation Management. Social networking. Viral content distribution.

Sometimes trying to get involved in social media seems daunting given the vast landscape, insider terminology, and mixed advice offered.

Not to mention navigating how to create revenue with social media or how to track your efforts. In our new White Paper, we help you refine your social media strategy into a practical and successful effort.

We recently completed a white paper entitled Real Estate Mobile Marketing. Inside you will find some quick background info and access to the white paper.

The white paper will fill you with knowledge such as:

  • What Are The Residential Real Estate Companies Currently Doing In The Mobile Marketing Realm?
  • How Do The Commercial Real Estate Companies/Developers Stack Up with Mobile Marketing?
  • What Are Some Effective Methods To Enhance Your Company's Mobile Marketing?
  • Be Able To Answer The Following Questions:
    • Should I Create A Mobile Site for my business?
    • Can We Leverage An Iphone App?
    • How Do I Measure The Success Of My Mobile Site?
    • Can I Drive Business With A Mobile Site?
    • And Much, Much More!

 

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