Marketing Interactive Technology Executives Blog

Keyword Density for SEO | How important is it?

Mar

2009

by Gregg

Keyword Density is Important for SEO

If you have spent any time doing Search Engine Optimization (SEO) than you are probably wondering if I've lost my mind by saying that keyword density is important for SEO. For a number of years there was a lot of talk about keyword density being an important concept for SEO best practices, specifically that there was a legitimate mathematical component to search engine algorithms that figured in keyword density. For the record, which has been proven by smarter mathematicians than myself, keyword density as a mathematical component that improves Search Engine Ranking Pages (SERP) results is a fantasy. However, I still called it important and still included mention of it in the Delphic Sage Writing Guide for SEO. Why?

There are actually 3 reasons that I promote keyword density, and still talk about it with clients. They are:

Effectively Managing Social Media Status Updates

Feb

2009

by Mark Patten

I have recently added Twitter to my social media mix (you can Follow me at MarkAPatten or our firm account at DelphicSage) of primarily Facebook (mostly personal stuff) and LinkedIn. There are endless other social networks that you can add to the mix. So, how do semi-obsessive compulsive people like myself not pull out our hair trying to keep all of them reasonably up to date - perhaps even multiple times per day?

Follow Us On Twitter

Feb

2009

by Mark Patten

We've opened up our Delphic Sage corporate account on Twitter - http://twitter.com/delphicsage for public consumption. Please follow us with your Twitter account.

We'll use Twitter for quick news and information about Delphic Sage, our clients/projects (as we are contractually allowed) and the interactive industry as a whole. In fact, we turned off our "official" news section of our site in favor if this approach in combination with this blog. So, no more "official" corporate speak from the folks at Delphic Sage.

We promise to keep it light and easy and hopefully a little informative - maybe even funny on occasion.

Top 5 Web Marketing Metrics

Feb

2009

by Tania

I hate to beat a dead horse - but I am still surprised at how many companies do not measure their online marketing efforts. This post is aimed at the basics of ROI measurement for web and online marketing campaigns.

Working in the online marketing space targeting small - mid size firms, I hear alot of marketing depts saying we have a website b/c it's important for our customers to access our information, but then they don't really know how their customers are using their website.

Where are your customers going?
Which pages are most valuable?
How are users interacting with your site (sequence, contact forms, purchase behavior, etc.)?
How many people can't find the information they are looking for and quickly bail out of the site?

Get Your Free White Paper on Squeeze Pages

Feb

2009

by Mark Patten

We just rolled out a new white paper entitled Love Me, Squeeze Me: Maximizing Landing Page Conversions Using Squeeze Pages. Click here to get some quick background info and access to the white paper.