With an influx of social networking sites, it is important for businesses to not only utilize these sites, but use them when appropriate. We decided to break-down the top social sites according to their relation to business objectives.

Networking and Recruiting

  • Xing - Professionals can network with one another with access to world-wide companies, search opportunities and find experts through the Business Accelerator application.
  • Linkedin - Allows you to connect and network with other professionals for business related purposes including, career opportunities, job candidates and partnerships.
  • Facebook - Connects friends across networks. Important for reaching a younger audience, recruiting, promotion and advertising.
  • Ryze - Business networking site allows you to create networks and recruit members, promote events and includes a classified section for jobs and announcements.
  • Plaxo - Online address book keeps contact information up to date, organizes contacts and connects people
  • Tribe - Unique to each city, users can create a network, connect with other members and search/post events, reviews and restaurants.
  • Collegerecruiter.com - Looking for qualified entry-level candidates, start here.

Google AdSense Changes

Mar
04
2008
by Sonal

Speculation of Google's recent drop in click-through-rates causing a decrease in the organization's stock may have been premature. According to TechCrunch, "Google has made a small change to AdSense that may make a big difference in cutting out errant clicks and even your AdSense revenue. They've redefined the clickable region for Google AdSense from the entire boxed region, to just the text link." The change made by Google resulted in a decrease in clicks, helping to eliminate accidental click-throughs.

While the overall click-through-rate may have decreased, company's relying on Google statistics may be given a more accurate view of ad performance with Google's changes. Ultimately, the decline in CTR is likely due to the change made by Google to deter errant clicks.

Results Per Page 
Page: 1 2 3 4 5 6