In this day and age, a website is integral to a company's success and just about everyone already has some type of web presence. More often than not, we are redesigning existing sites for our clients. Of course we get work from companies that are rebranding, merging, or funded startups where we do get a clean slate, but more than half our work is a web redesign. So we have experience in making the improvement a sensible, empowering and motivating leap forward. In some cases this involves dynamic functionality as well as the visual change but for this post we will be focusing more on the visual (the dynamic nature of a site is almost always unique, but when we discuss the look, we can apply that philosophy across any project).

Much like the approach to a design from scratch, we focus our efforts on the following pieces of the puzzle to recognize business value form web redesign projects. The difference is that we will take into consideration improvements in these specific areas:

• Visual Aesthetic
• Usability - Navigation & Site Architecture
• Functionality
• Content