Craig

7 Steps to A Great Creative Brief

Aug
03
2011
by Craig

At Delphic Sage, we try to launch campaigns that not only drive more consumers to our clients, but strengthen their reputations as well. It's important to identify exactly what the client's brand must accomplish with its marketing and advertising to carry out a successful campaign. The way we plan this strategy for our clients is through a creative brief. A creative brief is basically a short, concise memo identifying what message the brand needs to get across, who needs to receive the message and how the message can be delivered. 

New Site for Client With Big Reach

Jul
22
2011
by Greta

With a deep history and great pride in the products and level of service they offer, Hajoca Corporation desired an impressive corporate site that would ultimately drive users to their nationwide locations. The Delphic Sage team quickly went to work on creating a visually compelling and CMS managed site for this leading supplier of plumbing, heating an industrial supplies. Congrats to all for a job well done!

Charlie

Tablet-Optimized Websites

May
27
2011
by Charlie

I recently purchased a Motorola Xoom tablet as my replacement for a personal home laptop. While my co-workers and fellow code monkeys may find this perplexing, I found it as a perfect way to save some money in the world we live in.

Think about it: when you're at home you mostly use a laptop (or desktop for that matter) for checking email, surfing the internet, some money management, and maybe some gaming for those of us who refuse to let go of our inner child. Not to toot my own horn, but my Xoom can do all of those things just as well as a traditional laptop, but with more portability and speed. Oh, and for half the price.  But what would make surfing easier on a device that looks like laptop but acts like a phone?

 

Internally here at Delphic Sage, we use an in-house built task system for assigning bugs or tasks, and to generally get stuff done and / or keep track of it. It has your basic functionality... create and assign tasks, change the status or resolution, add comments. It has become slightly more advanced when we integrated Basecamp into it. It's getting there...

When an employee is assigned a task, they would not know about it unless they had the task system open and were refreshing their list. To alleviate this, and to help Project Managers keep their sanity, we developed a task notification system built on AOL's IM protocol, using a library found on the internet. This library proved to not be reliable. It would lose connection to AIM and it wouldn't report it to the application, so the application would be happily sending task notifications into oblivion, marking them as sent in the database. Luckily, it's not mission critical! Employees will still have the tasks assigned to them, whether or not they get a notification.

In an effort to move toward a more reliable system, we decided to give XMPP and Google Talk a whirl. XMPP (eXtensible Messaging and Presence Protocol) is a standard implemented by many servers and has many different clients supporting it. Since our email here at Delphic Sage is hosted by Google, and every google account comes with a Google Talk account, it would seem to be a logical move. It would also make it easier for future employees to start receiving task notifications immediately. There are some people without AIM accounts, if you can believe it. Read on about our solution...

Accume Partners Web Site Launched

May
10
2011
by Greta

We were very happy to provide a well-deserved facelift and updated sitemap for internal auditor and advisory services provider, Accume Partners. Balancing a pretty varied audience, the updated design and architecture of the site now more closely matches the professionalism and culture of Accume Partners. Congrats to the entire team for a job well done!

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