I have a friend – we'll call him Mr. Maple Bacon, who thinks that blogs are simply a vehicle for self-promotion. In the interest of full disclosure, this friend is not a self-promoter – which is one of many reasons I consider him a friend. And, he may tell me this just to get a rise out of me. Yet, if even a small part of him believes this, I don't think he's the only one.

Sure, some people use a blog for the sole purpose of promoting themselves in order to win business, making themselves feel important, or ranting about their personal issues. Blogs that focus on the above are often very successful, by the way. But, there are lots of other reasons to write a blog. Here are a few that come to mind for both business and personal use:

Congrats to all the folks at Delphic Sage for once again being recognized by the Philadelphia Business Journal as one the Philadelphia region's top web integrators.

As a full service interactive agency, we frequently work with clients to enable different systems and applications to talk to each other in support of interactive and digital marketing activities. This makes the user experience that much more engaging, but also enables our clients to harness information to make smarter business decisions.

So, a big shout out to our clients too for making this job fun by doing strange and difficult stuff that we love so much.

Direct Traffic seems like such a simple and easy concept to grasp: Direct Traffic is traffic that comes to your site without referral information. A common example would be a bookmark or direct type in of your URL. And that is where the problem comes in: it isn't that simple.

In reality, direct traffic is really equivalent to "you got me" traffic, as in, "Where did this visitor come from?" "Eh, you got me."