Demystifying Web Analytics

Analytics represents a wide range of disciplines and methodologies. The focus of this white paper is on using web analytics to grow your business with commonly available packaged applications such as Google Analytics or Web Trends. The specific portion of web analytics that we will dive into will be mostly focused toward on-site analytics - referring to the measurement of events on your site, rather than measuring off-site metrics such as buzz, share of voice, or visibility.

Topics Covered In This White Paper

• Using Analytics To Anticipate Change
• Spy On Your Compeition - Legally
• Find Killer Content Ideas
• Mine Your Data For On-Site Trends
• A/B Testing Is Not A New Way To Learn Your ABC's
• Find Out If You Navigation Is Hurting Your Conversion Rate
• Five Rules Of Thumb In Implementing A Web Analytics Package

Here's some other White Papers too, if you are interested.