The New Factors in Interactive Strategy
Interactive Strategy in 2010 and Beyond
There is often a disconnect between the now and the future when it comes to crafting interactive strategy - and yet, there need not be. This white paper defines some of the factors that have changed interactive strategy thus far in 2010 and outline effective ways to incorporate them into your company's interactive strategy. Thus, rather than purely chasing a trend or promising new technology, you may focus your resources on the factors that will drive tangible business benefit.
Topics Covered In This White Paper
- What is an Interactive Strategy
- Promise of the Semantic Web
- Ubiquity
- Content is King, Queen and the Court
- Incorporating the New Factors
Here's some other White Papers too, if you are interested.