The data web sites and online marketing activity generates is a gold mine for marketers. It offers a chance to recognize what's working, what's not and where to prioritize efforts.
Web Analytics & Other Tools
Building a site isn't enough anymore. In this day and age, you need to measure the results. You need to adjust. Delphic Sage can help you roll out Web Analytics, set up your key performance indicators (KPI), find out where people are exiting your site or being engaged, document the value of your content, and help you take advantage of opportunities. We'll talk through your needs and make recommendations on software tools, help with that implementation, and manage reporting.
User Experience (UX)
Information architecture. Interactive design. Usability engineering. Design. Prototyping. All these elements form the foundation of UX. Usually you try to assemble a team that has some competence in each of these areas, and hopefully excels in one or two. Not only can Delphic Sage provide a team with experience in these areas, but we can provide people that excel in each core competency. No matter what your vision is, or how much it changes when testing begins, Delphic Sage can help you bring that vision to reality.
User Interface (UI)
Does your site focus on the three abilities? Learnability. Readability. Navigatability. Is your site learnable? Are there clear expectations? If you aren't sure, you can be certain that your users aren't sure either. Through user goals, wireframes, storyboards, and component requirements Delphic Sage can help answer those questions with a yes.