Steps In A Typical SEO Engagement
- Discovery
- Keyword analysis & usage recommendations
- Competitive Analysis
- Review of search engine friendliness issues
- Recommendations for avoiding negative search engine issues
- Content creation
- Linkbuilding
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Search Engine Optimization & Marketing (SEO/M) should be considered a part of the marketing mix for many organizations. Search Engine Marketing offers extensive tracking which allows marketers to truly understand the effectiveness of their promotional dollar. From impressions to click-throughs, conversion to leads, and revenue generation - the metrics delivered allow on-the-fly adjustments to campaigns and measures of effectiveness. Search Engine Marketing engagements break down into two areas - organic and cost-per-click advertising.
SEO
Search Engine Optimization (SEO) with Delphic Sage can be handled as a one time site review to fine tune your site and get your team organized, or a recurring engagement. We work with you to set goals, confirm deliverables, and execute the SEO plan that best fits your plans. We don't offer cookie cutter solutions or reports, and we handle every engagement singularly. If the goal of SEO is to make your business stand out, shouldn't that start with your interactive agency?
PPC
Pay-Per-Click advertising refers to the purchase of keywords and phrases which will in turn display your advertisement on the results page of a SERP (search engine results page.) You do not pay for an impression, but only when someone clicks-through to your site. This tactic is popular due to its ability to pinpoint control and return immediate results. But how do you maximize ROI and limit wasted spend? And how do you eliminate negative keywords that are dragging down yoru campaign? How do you avoid double serving? Delphic Sage can help manage the process for you.
Steps in A Typical PPC Engagement
- Discovery
- Keyword analysis & recommendations
- Competitive analysis
- Cost-per-Click campaign setup
- Keyword & page optimization
- Campaign managment and reporting
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Content Creation
An overlooked and underserved area of need regarding SEO is content creation. The most important component of getting great SERP rankings is to get backlinks. The most important element in getting backlinks is to have killer unique content. While it seems an endless circle, or at least a terribly confusing checklist, Delphic Sage can help you deliver killer unique content for SEO that you will then own. We can help create it, we can help build links to it, and you can reap the rewards.