Crossroads Realty
Project Overview
Crossroads Realty is an independently owned and operated Realtor® with over 350 agents serving commercial and residential buyers and sellers in Monmouth, Ocean and surrounding counties in New Jersey. Crossroads was looking for a New Jersey web design and development firm to create a redesign that broke the mold of other realtor web sites as well as shift the focus of the site to the communities and the neighborhoods where the properties existed. Working hand in hand with Crossroads, Delphic Sage crafted a visual design with a Web 2.0 look and feel. Larger typefaces, easy navigation and a focus on neighborhood data and insights were critical to the success of the site given the target audience.
But the overhaul didn't stop with just visual enhancements. A CMS was put in place to manage and enhance site content. Data from local county MLS systems are piped in dynamically so the latest listings are always available. Listings are then geolocated through integration with Windows Live API. Personalization, alerts, 3rd party feed publication are just some of the other features of the site.
Services Provided
- Site architecture and wireframing
- Web design
- Front end development
- Web development
- Systems integration